Big changes are happening at Twitter. In our lengthy discussions getting Branding Back this week we were able to find out a bunch of stuff.

And it seems Twitter has recently updating their own pages to confirm what we already knew:
OAUTH is going to be required for ALL Twitter tools in June 2010.
From Twitter Site:

What does this mean?
Twitter will now have a say in what type of tools access their site. Whereas before tools could break the rules and they had no idea where it was coming from, now they will know, and systematically shut those tools down.
How Do I know if the Tool I bought uses OAuth?
Tools which don’t use Oauth require you to input your Twitter username and password directly into the tool, which they then store (doesn’t sound very secure does it? Giving away your private details to someone else) – Tools which use Oauth, require you to ’sign in with twitter’ which opens up a secure connection to twitter. OAuth secure web tools allow you to sign in and connect the tool. Desktop applications require you to sign in a obtain a pin, which you enter into the tool, so you never give away your password. Here is what it looks like:

You can test if your existing tool is using OAuth by logging into Twitter yourself and changing your password. Your tool will cease to work.
Here’s Twitter’s explanation of OAuth…

What is OAuth?
OAuth is an authentication protocol that allows users to approve application to act on their behalf without sharing their password. More information can be found at oauth.net or in the excellent Beginner’s Guide to OAuth from Hueniverse.
OAuth Made Easy?
Now, you may be familiar with OAuth from creating applications with Market Me Tweet. We devised a way to allow you to create an application without actually going through the difficult programming. That’s how you get your brand.
We should note that we are doing white label apps as well if anyone is interested.
How can Twitter monitor apps now?
You can see the post twitter does here about OAuth Token Revocation. And that’s exactly it. They can revoke a token for any application that doesn’t follow their list of rules for marketing tools.
What are some of these rules the vast majority of marketing tools ignore?
Automation. Plain and simple. Twitter HATES “set it and forget it.” They want it to be user initiated and user controlled. They are very serious about taking automation out of twitter with the exception of Scheduled Tweets and Reciprocal Following. They really want it all done at the hand of a human being. Mass following in a short period of time is also a big no no.
You can read all of these Rules here.

So where does that leave things?
Well… we’ve set out to design a tool that follows every single rule. Some people have asked “Why don’t you automate more like TweetAdder?” And our answer has always been this.
“Because in a few month’s time, we want the money you spent to be on a tool that still exists.”
And as it turns out, we were dead on. June 2010 is OAuth Roll out. And when we asked Twitter if everyone has to be on it, even the popular management tools? They replied. “OAuth is 100%. EVERYONE.”
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