When doing a reply campaign you’ll want to really put the time in for the best results. You only have to spend the time to get it set up initially, then you can get SUPER results over and over again. Here’s a few tips for getting the most out of starting conversations.

Make at LEAST 10 reply templates for each keyword. Even more is better.

We find the best way to engage users in conversation is by phrasing things as a question.

Say the keyword is ‘antiques.’  You can say: “I see you tweeted about antiques, what type do you collect?” or “Do you know of any good antique auctions?”

Remember, the more you put into it the more you get out of it.

Check the tweets before replying.

This is important. When you click “run” a bunch of tweets will show up. You really want to read through these before clicking reply so you know your responses will make sense. If you start seeing tweets that don’t pertain to your keyword, start using negative keywords.

Use Negative Keywords:

This is a very powerful tool you have at your disposal, so make sure to utilize it! If you are seeing tweets filter through that don’t make sense for your campaign, start putting words in that will make the filter stronger. For example, if my keyword is “antiques” a negative keyword I may want to filter out is “hate” so I don’t get any tweets that say “I hate antiques.” Keep working with this tool. As you see more and more tweets you will be able to hone the results

Following these steps will improve your results DRAMATICALLY! You’ll be shocked at how simply starting a conversation can help you gain followers that are turned into CUSTOMERS.

See this cute video we made back when we were beta testing about how twitter is like fishing, and how using this tool helps you catch the right fish. We say “sign up for the beta test” which you can obviously ignore

When you reply it will follow the person too.

See a few screenshots below: